Margie was a very different kind of pin-up girl. She was not salacious, and her clothes were neatly buttoned up. She was a young wife on the homefront pining for soldier husband, and her serious and articulate “letters” that appeared alongside her image were about managing money. But she was a big hit with the young men fighting overseas during World War II.
“Margie” was created to encourage soldiers to manage their pay. Her letters informed soldiers about soldiers’ deposits, personal transfer accounts, Class E allotments of pay, War Bonds, and National Service Life insurance. The posters were distributed in posts, commands, and theaters of operation.
She was also a real person. Margie Stewart passed away this May at the age of 92. She was not a soldier, but she gave the men overseas a reason and a reminder to plan for a life with their sweethearts after the war ended.
These posters are part of the holdings of the National Archives and can be found in Record Group 44.